Toyota’s incentive deals drive interest. Can the company drive pricing back up?
Toyota is looking more like Detroit’s Big three all the time. First the quality problems and now the company has a big incentive campaign to win back loyalty. Toyota is offering 0% financing for up to five years and some discounted lease deals as a way to get buyers to look at its cars in the wake of its seemingly unending recall problems. The latest problem came in San Diego when a driver of …
David Welch
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Auto Beat - BusinessWeek
Topics: recession, companies under fire, time