Cash for Clunkers more than twice as effective as first thought?
Filed under: Car Buying , Government/Legal In what might turn out to be one of the biggest games of “he said, she said,” in the history of the world, Maritz Research, an automotive market research company, is claiming that the government’s Cash for Clunkers program actually boosted auto sales by much more than previously thought. Maritz is crediting the program with 765,000 new vehicle sales, higher than the 677,000 claimed by the government, and much, much higher than the 125,000 sales that Edmunds.com famously quoted…
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Topics: maritzstudy, image, maritzmarketing, clunkers