Why GM Named 77-Year Old Lutz CMO
Bob Lutz, at 77, is not the obvious choice to be General Motors’ new chief of marketing. While he has a blog , I’m pretty sure he dictates it to others to type in. He has no Facebook page, and I am not aware that he tweets. Despite a few overly honest declarations about global warming that reflect his conservative leanings, GM CEO Fred “Fritz” Henderson asked Lutz to again delay his retirement, and take on…
David Kiley
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