Will Americans embrace Chrysler’s Fiat cars?
Here’s a question to ponder as Fiat takes control of Chrysler. Will Americans buy cars engineered by Italians for Europeans? History says no. For years, General Motors brought over the occasional Opel and tried to sell it as a Saturn or a Cadillac or whatever. The Saturn L-series was an Opel Vectra. The Cadillac Catera, or Caterrible, was an Opel Omega. Both failed. In each case they encountered the same problem. Thanks to higher fuel prices, Europeans pay more …
David Welch
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Auto Beat - BusinessWeek
Topics: fuel, interior, consumer, cars, euro wheels